Smart Moves Consultants is an Independent  modern HR Consulting firm specialists in HR Consultancy &amp; Administrative Services, Leadership &amp; Management, Contract Negotiations &amp; Organizational Development. We define a new age in HR Consultancy. Our main focus is on powered Human Resource Services to fill in the gaps and provide insightful consultancy on everything related to the vital aspect of any business organization. The key for us has always been hiring smart people because Human Resource isnât a thing we do, itâs a thing that runs our business. At Smart Moves we visualize, plan and create solutions before we actually deploy to you.

Job Title: Senior Content WriterExperience: 7 yearsJob Location: MumbaiSalary as per the industry<ul><li>Develop content strategy aligned with the company’s objectives of increasing website traffic and customer engagement within the product.</li><li>Creates concepts closely with Creative Director and UX/UI designers through collaboration with marketing, business owners and product&nbsp;teams, to plan and develop product site content, email, social content and more.</li><li>Oversees and edits content from third-party or freelance writers as needed.</li><li>Optimize and manage content considering SEO and SEM best practices.</li><li>Partner with analytics and marketing to analyze website traffic and customer engagement metrics.</li><li>Lead brainstorming, developing, and publishing of content across web properties and social channels to increase web experience.</li><li>Develop, maintain, and communicate the editorial calendar to align with cross-functional initiatives.</li><li>Partner with the legal department to ensure that our content is in compliance.</li><li>Stay up to date with personal finance industry and how it relates to our product, to generate new content for new and existing customers.</li><li>Perform other work-related duties as needed.</li></ul>&nbsp;SKILLS<ul><li>Organized and good time-management skills.</li><li>Strong attention to detail.</li><li>Basic technical knowledge of HTML and web publishing</li><li>Excellent writing skills in English and creative writing.</li><li>Proficient in MS Office and WordPress.</li></ul>&nbsp;Qualifications<ul><li>Experience in content optimization and brand consistency for digitally based product businesses.</li><li>Knowledge of SEO and web traffic metrics.</li><li>Experience writing both marketing and product-oriented content.</li><li>Prior work experience as a Content Creator and familiarity with social media.</li><li>Experience in content optimization and brand consistency for digitally based product businesses.</li><li>Collaborative with peers in solving business challenges.</li></ul>