Job Title: Senior Content Writer

Experience: 7 years

Job Location: Mumbai

Salary as per the industry

• Develop content strategy aligned with the company’s objectives of increasing website traffic and customer engagement within the product.
• Creates concepts closely with Creative Director and UX/UI designers through collaboration with marketing, business owners and product teams, to plan and develop product site content, email, social content and more.
• Oversees and edits content from third-party or freelance writers as needed.
• Optimize and manage content considering SEO and SEM best practices.
• Partner with analytics and marketing to analyze website traffic and customer engagement metrics.
• Lead brainstorming, developing, and publishing of content across web properties and social channels to increase web experience.
• Develop, maintain, and communicate the editorial calendar to align with cross-functional initiatives.
• Partner with the legal department to ensure that our content is in compliance.
• Stay up to date with personal finance industry and how it relates to our product, to generate new content for new and existing customers.
• Perform other work-related duties as needed.

SKILLS

• Organized and good time-management skills.
• Strong attention to detail.
• Basic technical knowledge of HTML and web publishing
• Excellent writing skills in English and creative writing.
• Proficient in MS Office and WordPress.

Qualifications

• Experience in content optimization and brand consistency for digitally based product businesses.
• Knowledge of SEO and web traffic metrics.
• Experience writing both marketing and product-oriented content.
• Prior work experience as a Content Creator and familiarity with social media.
• Experience in content optimization and brand consistency for digitally based product businesses.
• Collaborative with peers in solving business challenges.