Job Description:

• We are seeking a talented SEO & Digital Marketing Specialist to join our team. This role necessitates a combination of technical SEO expertise, digital marketing acumen, and content creation skills to amplify our clients' online visibility and engagement.

Roles & Responsibilities:

1. SEO Management: Conduct thorough keyword research, optimize on-page elements (such as meta tags, headings, and URLs), and execute off-page strategies to enhance rankings and visibility.
2. Technical SEO: Monitor website performance, ensuring optimal speed, responsiveness, and user experience.
3. Analytics & Reporting: Analyze website traffic and user behavior, generating reports to track progress and guide strategy adjustments.
4. Digital Marketing Strategy: Collaborate on the development of digital marketing strategies, integrating SEO, content marketing, and PPC campaigns to achieve business objectives.
5. Campaign Execution & Optimization: Implement and oversee marketing campaigns across various channels, emphasizing audience targeting, performance tracking, and conversion optimization.
6. Content Creation & Optimization: Generate and optimize high-quality content for digital platforms, incorporating SEO best practices to improve organic search performance.
7. Continuous Learning: Remain abreast of the latest industry trends, tools, and best practices in SEO and digital marketing.

Soft Skills Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Demonstrated experience in SEO, digital marketing, and content creation.
• Proficiency in Google Analytics, keyword research tools, and SEO best practices.
• Exceptional writing, editing, and communication abilities.
• Capacity to analyze data, recognize trends, and make data-driven decisions.
• Creative thinker capable of working independently and collaboratively.