Company Overview

Welcome to Zeet HR Consultancy Services, your trusted partner in human resources and recruitment solutions. As a leading HR company in India, we specialize in providing comprehensive HR services, recruitment consultancy, and manpower solutions. With a dedicated team of experienced professionals, we stand out among recruitment agencies, offering tailored solutions to meet your hiring needs. Our headquarter is located in Bangalore, and we are proud to serve the staffing and recruiting industry with a range of customized services.

Job Overview

We are seeking a dynamic Paid Media Executive specializing in PPC to join our team at Zeet HR Consultancy Services. This is a full-time, junior-level position based in Andheri. The ideal candidate will have a maximum of 3 years of relevant work experience. You will be responsible for managing and optimizing PPC campaigns, ensuring they meet our clients' objectives and deliver a high ROI.

Qualifications and Skills

• PPC campaign management (Mandatory skill)
• Keyword research: Ability to identify and analyze relevant keywords to maximize campaign reach and effectiveness.
• Ad copywriting: Strong skills in creating compelling ad copy that drives engagement and conversions.
• Bid management: Experience with managing and optimizing bids to ensure budget efficiency and high ROI.
• Conversion tracking: Proficiency in setting up and analyzing conversion tracking to gauge campaign performance.
• A/B testing: Knowledge of conducting A/B tests to improve ad performance and conversion rates.
• Google Ads: Hands-on experience in managing Google Ad campaigns with proven results.
• Analytics: Strong analytical skills to interpret data, generate insights, and make informed decisions for campaign optimization.

Roles and Responsibilities

• Develop, implement, and manage PPC campaigns across various platforms to achieve client objectives.
• Conduct thorough keyword research and analysis to identify opportunities and optimize campaign performance.
• Create compelling ad copy and develop ad creatives that resonate with target audiences.
• Monitor and manage bid strategies to ensure efficient budget allocation and high ROI.
• Set up and analyze conversion tracking to evaluate the effectiveness of campaigns and identify areas for improvement.
• Perform A/B testing to refine ad creatives, landing pages, and bid strategies for better performance.
• Regularly analyze campaign performance using analytics tools, generate reports, and provide actionable insights to clients.
• Stay up-to-date with the latest trends and best practices in PPC and digital marketing to continually improve campaign performance.