Company Overview

At YourFitPath, we are revolutionizing medical tourism in India by offering personalized support and reliable health information. With India's largest hospital network, we facilitate seamless connections with doctors and surgeons for a cost-effective medical journey. Headquartered in Delhi, we are committed to making healthcare transparent and accessible for everyone. Join us in our mission to provide affordable access to doctors and health information worldwide. More information can be found at our website YourFitPath.

Job Overview

We are seeking a Digital Marketing Intern to join our dynamic team at YourFitPath. This is a remote, internship position suitable for freshers located in Delhi. You will gain invaluable experience in digital marketing with a focus on social media management, SEO, and content creation. An eagerness to learn and innovate is essential in helping us achieve our mission of transparent and accessible healthcare.

Qualifications and Skills

• Must have proficiency in social media management to enhance and engage our online community across platforms (Mandatory skill).
• Understanding of search engine optimization techniques to increase web traffic and improve search engine rankings.
• Experience with Google Analytics to track and report website traffic and user behavior effectively.
• Ability to create compelling content that aligns with our brand voice and engages our target audience.
• Basic knowledge of pay-per-click advertising techniques to develop and manage PPC campaigns for improved visibility.
• Experience in email marketing to design and execute effective email campaigns that nurture leads.
• Strong skills in data analytics to interpret and act on marketing data insightfully.
• Familiarity with marketing automation tools to enhance customer engagement and campaign efficiency.

Roles and Responsibilities

• Assist with the development and implementation of digital marketing strategies to promote YourFitPath's offerings.
• Manage social media accounts, create engaging content, and increase user interaction to grow our online presence.
• Support search engine optimization activities to improve website visibility and search ranking.
• Collaborate with the content team to produce timely and relevant blog posts, articles, and multimedia content.
• Assist in the planning and execution of email marketing campaigns designed to acquire, engage, and retain our audience.
• Conduct research and analyze data to identify trends and insights for optimizing marketing strategy.
• Work closely with marketing and design teams to conceptualize and execute digital campaigns.
• Provide regular reports on campaign performance, suggesting areas for improvement and optimization.