Job Title: Social Media Marketing Executive

Company: Y-Axis

Location: On site in Hyderabad

Job Type: Full-time

About the Company:

Y-Axis is the world's largest immigration and visa company. With 50+ company-owned and managed offices across India, Australia, the United Arab Emirates, the United Kingdom, and Canada and 1500+ employees, we serve over 1 million customers. We manage a high volume of inquiries, exceeding 1 Lakh monthly, from individuals interested in overseas education, work and immigration services. We specialize in providing comprehensive guidance and support to clients navigating the complexities of international opportunities.

Job Description:

We are looking for a Social Media Strategist who will be responsible for creating and implementing effective social media strategies that will help drive traffic to our website. The ideal candidate will be an expert in creating engaging social media content for platforms such as Instagram and LinkedIn.

Responsibilities:

• Create and publish engaging content on our social media channels, including Instagram and LinkedIn.

• Monitor and analyze social media trends, insights, and analytics to optimize content and drive traffic to our website.

• Collaborate with the content team to create compelling stories and narratives that resonate with our audience.

• Plan, execute and measure the success of social media campaigns.

• Manage and maintain our social media calendar.

• Engage with our community on social media and respond to queries and comments in a timely manner.

Requirements:

• Proven experience in digital media.
• Strong writing skills with the ability to write compelling copy for social media posts.
• Good design skills with experience in creating graphics and visual content for social media.
• Strong understanding of social media platforms such as Instagram and LinkedIn.
• Knowledge of social media analytics tools such as Hootsuite, Buffer, or Sprout Social.
• Good news sense and ability to pick out relevant information for our website.
• Excellent time management and organizational skills.
• Experience working in the digital media industry is preferred.
• Bachelor's degree in Marketing, Communications, or a related field.