We are seeking a highly experienced and skilled Senior Manager to lead our Website Management and SEO team. This role requires a comprehensive understanding of website development, optimization strategies, and search engine algorithms. The ideal candidate will have a proven track record of success in both managerial roles and hands-on SEO execution. As a leader, you will be responsible for overseeing a team of 10 professionals, driving strategies to enhance our online presence, and ensuring alignment with organizational goals.

Responsibilities:

1. Team Leadership and Management:

• Provide strategic direction, mentorship, and guidance to a team of 10 professionals involved in website management and SEO.
• Foster a collaborative and high-performing team culture, encouraging innovation and continuous improvement.
• Set clear objectives, conduct performance evaluations, and identify opportunities for skill development and growth within the team.

2. Website Management:

• Oversee the development, maintenance, and optimization of company websites to ensure an exceptional user experience.
• Collaborate with cross-functional teams, including design, content, and development, to execute website initiatives and projects effectively.
• Monitor website performance metrics, analyze data, and implement strategies to enhance site visibility, engagement, and conversion rates.

3. SEO Strategy Development and Implementation:

• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive qualified traffic to company websites.
• Conduct keyword research, analyze competitor strategies, and stay abreast of industry trends to optimize content and website structure for search engines.
• Implement on-page and off-page SEO techniques, including link building, content optimization, and technical SEO audits, to maximize online visibility and authority.

4. Performance Monitoring and Reporting:

• Utilize analytics tools to track key performance indicators (KPIs), such as traffic, conversions, and keyword rankings, and provide regular performance reports to stakeholders.
• Identify areas of improvement and opportunities for optimization based on data-driven insights, adjusting strategies accordingly to achieve desired outcomes.

5. Cross-Functional Collaboration:

• Collaborate with marketing, product, and sales teams to align website and SEO strategies with overall business objectives and marketing campaigns.
• Communicate effectively with stakeholders to gather requirements, provide updates, and ensure alignment on project timelines and deliverables.

Qualifications:

• Bachelor's degree in Computer Science, or a related field; advanced degree preferred.
• Minimum of 10 years of experience in website management and SEO, with at least 5 years in a managerial or leadership role.
• Proven track record of successfully managing and leading teams, with strong interpersonal and communication skills.
• In-depth knowledge of website development platforms (e.g., WordPress, Drupal) and SEO tools (e.g., Google Analytics, SEMrush, Moz).
• Solid understanding of search engine algorithms, SEO best practices, and emerging trends in digital marketing.
• Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.
• Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced environment.
• Creative problem-solving abilities and a passion for driving continuous improvement and innovation.
• Certification in Google Analytics, Google Ads, or other relevant digital marketing certifications is a plus.