Job Title: Performance Marketing Expert (B2B) - XS Worldwide

XS Worldwide is seeking a skilled Performance Marketing Expert with a specialization in B2B marketing to enhance customer acquisition and brand awareness. As a Performance Marketing Expert, you will plan, execute, and optimize digital marketing campaigns across various platforms to drive business growth and achieve marketing objectives.

Responsibilities:

·         Strategize, execute, and optimize digital marketing campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.

·         Conduct thorough keyword research, write compelling ad copy, and perform A/B testing to enhance campaign performance.

·         Monitor campaign budgets, CPC, CTR, and other key metrics to ensure campaigns meet established KPIs.

·         Identify conversion bottlenecks on the website and implement strategies to improve conversion rates.

·         Collaborate with UX/UI teams to enhance user experience and landing page effectiveness.

·         Analyze marketing data to derive actionable insights and recommendations for continuous improvement.

·         Create regular performance reports and dashboards for stakeholders to provide visibility into campaign outcomes.

·         Stay updated on industry trends and competitor activities to identify opportunities and threats in the market.

·         Assist in managing and optimizing marketing budgets to achieve maximum ROI.

·         Develop an online user acquisition strategy and effectively manage all paid channels, including Google, Facebook, Programmatic, and Affiliates.

·         Own and achieve weekly and monthly acquisition goals, focusing on user numbers and ARPU.

·         Scale acquisitions while reducing CPA by optimizing channel efficiency and the channel mix.

Requirements:

• Proven experience of 4-6 years(Flexible)in managing and optimizing digital marketing campaigns for B2B-focused organizationsin Digital Marketing, preferably from a digital marketing agency

·         Proficiency in Google Ads, Facebook Ads, LinkedIn Ads, and other relevant digital marketing platforms.

·         Strong analytical skills and ability to derive insights from marketing data.

·         Excellent communication and collaboration skills to work effectively with cross-functional teams.

·         Up-to-date knowledge of industry trends, best practices, and standards in online advertising.

·         Previous experience in mentoring and leading a team of marketing professionals is a plus.

Job Location: Sector 83, Noida(5 days working)

Kindly revert back with your updated CV at vartika@xs-worldwide.com, if interested.