Responsibilities:

• Plan, execute and optimize all digital marketing activities including SEO/SEM, email, social media, and paid advertising campaigns
• Develop high-quality, SEO-optimized content for various digital channels, including websites, blogs, social media, and email marketing
• Craft engaging copy that aligns with brand voice, values, and marketing objectives
• Manage profiles and pages on social networking sites & Post content on relevant blogs/forums, social media & website
• Implement on-page and off-page SEO strategies to improve website visibility and search engine rankings
• Create and optimize paid advertising campaigns on Google Ads, Meta Ads and other relevant platforms
• Measure, monitor & analyze performance metrics (Google Analytics, SEMRush, etc.) of all digital marketing efforts and campaigns and generate insights to improve performance
• Collaborate with cross-functional teams and clients to align marketing strategies with overall business goals
• Acquire insights on industry trends and emerging digital marketing technologies and keep strategies up-to-date 

Requirements:

• Proven experience (1-3 years) in executive & managing digital marketing campaigns across digital marketing channels like Google, Social Media, Email
• Proficiency in copywriting and content creation 
• Strong understanding of SEO best practices (both on-page & off-page optimization)
• Proficiency in PPC campaigns on Google Ads & Meta Ads
• Familiarity with Web Analytics tools and marketing automation platforms
• Bachelor's degree in a related field (preferred)

Skillset: 

• Proactive and self-motivated, with a strong sense of responsibility and drive
• Creative mindset with the ability to think strategically
• Attention to detail and a commitment to delivering high-quality work
• Excellent communication skills (both written & verbal)

Bonus Points if you have:

• Google Ads certification
• Google Analytics certification
• Meta certified digital marketing associate
• Other industry recognized digital marketing certifications