Job Description:

We are looking for a skilled and results-driven Email Marketing Specialist to develop and execute our outbound email marketing strategies, drive customer engagement, and enhance lead generation. The ideal candidate will have a strong understanding of segmentation, campaign management, and CRM systems.

Responsibilities:

· Plan, create, and execute outbound email marketing campaigns targeting segmented audiences.

· Collaborate with the marketing and sales teams to align email strategies with business goals.

· Utilize CRM tools (e.g., HubSpot,, Go High Level) to manage customer data, automate workflows, and track performance.

· Segment audiences based on demographics, behavior, and other criteria for personalized email outreach.

· Monitor and analyze campaign performance metrics (open rates, click-through rates, conversions) and optimize for better ROI.

· Write compelling email copy and subject lines that drive engagement.

· Ensure compliance with CAN-SPAM and GDPR email regulations.

· A/B test email templates, subject lines, and content to identify the best-performing strategies.

· Regularly clean and maintain the email list to ensure high deliverability.

· Report on campaign performance and provide actionable insights for improvement.

Requirements:

· Proven experience (2+ years) in outbound email marketing and audience segmentation.

· Hands-on experience with CRM platforms (e.g., HubSpot, Salesforce, or similar).

· Proficiency in email marketing tools (e.g., Mailchimp, ActiveCampaign or Similar).

· Strong understanding of email metrics, analytics, and reporting tools.

· Excellent copywriting and editing skills for crafting engaging email content.

· Familiarity with email compliance regulations (e.g., CAN-SPAM, GDPR).

· Strong analytical skills and attention to detail.

· Ability to work collaboratively across teams and meet tight deadlines.

Preferred Skills:

· Experience with automation workflows and trigger-based emails.

· Knowledge of HTML/CSS for email templates.

· Certification in email marketing or digital marketing (e.g., HubSpot Email Marketing).