The ideal candidate will be responsible for developing engaging content, managing social media accounts, and implementing strategies to increase brand awareness, audience engagement, and drive business goals.

Responsibilities:

1. Social Media Strategy:

• Develop and execute a comprehensive social media strategy aligned with overall marketing objectives.
• Stay updated on industry trends, emerging platforms, and best practices to ensure a competitive edge.

1. Content Creation:

• Create and curate high-quality, visually appealing content for various social media platforms.
• Develop a content calendar and schedule posts to maintain a consistent online presence.

1. Audience Engagement:

• Foster and grow an active and engaged community across social media channels.
• Respond to comments, messages, and mentions in a timely and professional manner.

1. Campaign Management:

• Plan and execute social media campaigns, contests, and promotions to achieve marketing goals.
• Monitor and analyze campaign performance using analytics tools.

1. Brand Consistency:

• Ensure brand consistency across all social media channels.
• Collaborate with the design team to create visually cohesive and on-brand content.

1. Analytics and Reporting:

• Track, measure, and analyze social media performance metrics.
• Provide regular reports with insights and recommendations for improvement.

1. Community Building:

• Identify and engage with influencers and brand advocates to amplify the brand's reach.
• Develop partnerships and collaborations that align with the brand's values.

1. Social Listening:

• Monitor social media channels for industry trends, competitor activities, and customer feedback.
• Utilize insights to adapt strategies and respond to market changes.

1. Crisis Management:

• Develop and implement a crisis communication plan for potential social media issues.
• Respond promptly and effectively to mitigate reputational risks.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as a Social Media Manager or similar role.
• In-depth knowledge of various social media platforms, their features, and best practices.
• Strong written and verbal communication skills.
• Creative mindset with the ability to think outside the box.
• Proficient in social media analytics tools.
• Experience with graphic design and video editing tools is a plus.
• Ability to work in a fast-paced environment and adapt to changing priorities.