Job Title: Social Media and Content Manager

Company: Edify By Winuall 

Location: Bengaluru

About Us:

Edify By Winuall is a dynamic and innovative e-commerce company specializing in laptop refurbishment. We are committed to providing high-quality refurbished laptops that are both affordable and sustainable. Our mission is to extend the lifecycle of technology while reducing electronic waste. Join our team and be a part of our journey to make technology accessible and eco-friendly.

Job Overview:

We are seeking a talented and experienced Social Media and Content Manager to join our team. The ideal candidate will have a passion for creating engaging content, a deep understanding of social media platforms, and a knack for driving online engagement and growth. This role is perfect for someone who is both creative and analytical, with a strong ability to manage multiple projects simultaneously.

Key Responsibilities:

Social Media Management:

Develop, implement, and manage our social media strategy across various platforms including Facebook, Instagram, Twitter, LinkedIn, and YouTube.

Create, curate, and schedule engaging content (text, images, videos) that aligns with our brand and marketing goals.

Monitor and analyze social media performance using analytics tools and adjust strategies to improve engagement and reach.

Respond to comments, messages, and customer inquiries in a timely and professional manner.

Content Creation:

Produce high-quality, original content for our website, blog, email newsletters, and social media channels.

Collaborate with the design team to create visually appealing graphics and multimedia content.

Conduct keyword research and SEO best practices to ensure content is optimized for search engines.

Write compelling product descriptions and promotional materials that highlight the benefits of our refurbished laptops.

Campaign Management:

Plan and execute social media campaigns to promote products, special offers, and company events.

Collaborate with the marketing team to align social media content with overall marketing strategies.

Track campaign performance and generate reports to evaluate the effectiveness of different initiatives.

Community Engagement:

Build and nurture an online community by engaging with followers and encouraging user-generated content.

Identify and collaborate with influencers and brand ambassadors to expand our reach.

Stay updated with industry trends and emerging social media platforms to ensure we are always ahead of the curve.

Reporting and Analytics:

Regularly report on key metrics and insights from social media activities.

Use data-driven analysis to inform content strategies and improve overall social media presence.

Qualifications:

Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

2+ years of experience in social media management, content creation, or a similar role.

Proven track record of growing and managing social media accounts for a brand.

Strong writing, editing, and proofreading skills.

Proficiency in using social media management tools (e.g., Hootsuite, Buffer) and analytics platforms (e.g., Google Analytics, Facebook Insights).

Knowledge of SEO best practices and tools.

Excellent communication and interpersonal skills.

Creative thinker with a passion for storytelling and content innovation.

Ability to work independently and as part of a team in a fast-paced environment.

Strong organizational skills and attention to detail.

Preferred Skills:

Experience in the e-commerce or technology industry.

Familiarity with graphic design tools (e.g., Adobe Photoshop, Canva).

Basic video editing skills.

What We Offer:

Competitive salary and benefits package.

Opportunity to work with a passionate and innovative team.

A collaborative and supportive work environment.

Professional development and growth opportunities.

How to Apply:

Interested candidates should submit their resume, a cover letter, and a portfolio of relevant work to aparna.majumder@winuall.com. Please include examples of social media accounts you have managed and any content you have created.

Edify By Winuall is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Join us at Edify By Winuall and help us shape the future of refurbished technology!