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Marketing Manager

Surat
Full-Time
Mid-Level: 4 to 6 years
3L - 4.5L (Per Year)
Posted on Nov 18 2024

About the Job

Skills

Strategic Planning
Market Research
Digital Marketing
Brand Management
Data Analysis
Team Leadership
Communication Skills


Job Overview:

Whitelion Systems Pvt. Ltd. is seeking a dynamic and experienced Marketing Manager to lead and execute our marketing strategies. The ideal candidate will have a strong background in marketing, a creative mindset, and the ability to drive brand growth. This role involves managing campaigns, building brand presence, and ensuring effective communication with target audiences.


Key Responsibilities:

  1. Marketing Strategy & Planning:
  • Develop and execute comprehensive marketing strategies aligned with company goals.
  • Plan and manage marketing campaigns, both digital and traditional, to increase brand awareness and lead generation.
  1. Brand Management:
  • Enhance and maintain the brand identity of Whitelion across all platforms.
  • Ensure consistent messaging and visual representation in all marketing materials.
  1. Digital Marketing:
  • Oversee digital marketing initiatives, including SEO, SEM, social media, and email campaigns.
  • Analyse digital campaign performance and optimize for better results.
  • Making daily, weekly and monthly report of performance of digital marketing
  • Schedule and execute monthly SMM plan by coordinating with team and agency
  1. Content Development:
  • Collaborate with the content team to create engaging materials, such as blogs, brochures, videos, and presentations.
  • Develop creative content strategies for social media and other online platforms.
  1. Marketing Operations:
  • Handle the requirement of collaterals, samples, displays, offline branding material and marketing needs of the channel partner
  • Managing reward program and its seamless transactions
  • Analyse and plan departmental marketing needs and fulfil it within timeline
  1. Market Research & Analysis:
  • Conduct market research to identify industry trends, customer preferences, and competitor activities.
  • Provide actionable insights to improve marketing strategies.
  1. Team Management:
  • Lead and mentor the marketing team to achieve campaign objectives.
  • Collaborate with cross-functional teams, including sales and product development.
  1. Budget Management:
  • Allocate and monitor the marketing budget effectively to maximize ROI.
  • Track and report on spending and campaign performance.


Skills & Qualifications:

  1. Technical Skills:
  • Proficiency in marketing tools like Google Analytics, AdWords, and CRM platforms.
  • Strong knowledge of social media marketing, content management systems, and email marketing tools.
  1. Interpersonal Skills:
  • Excellent communication and presentation skills.
  • Strong leadership and team collaboration abilities.
  1. Analytical Skills:
  • Ability to interpret data and translate it into actionable strategies.
  • Competency in market research and trend analysis.
  1. Creative Thinking:
  • A knack for developing innovative and engaging marketing campaigns.


Educational Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field (Master’s degree preferred).


What We Offer:

  • Competitive salary and performance-based incentives.
  • Opportunities for professional growth and skill development.
  • Collaborative and innovative work environment.
  • Health insurance and other employee benefits.



About the company

Whitelion was started in 2014 by 4 school friends as a technology company that makes human life efficient at home and work with automation. It's ecosystem allows users to operate appliances through mobile applications, voice, remote control and elegant smart touch switches. With it's smart products like airsensor & airblaster you can make your home or office energy efficient and give your fami ...Show More

Industry

Appliances, Electrical, a...

Company Size

51-200 Employees

Headquarter

Surat

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