Social media marketing managers have the following roles and responsibilities:

➤ managing the online presence of a company through social media websites.

➤ reviewing and contributing to activities on various social media websites.

➤ checking social media sites for customer feedback and complaints, and responding accordingly

overseeing competitor activity on social media websites.

➤ launching marketing campaigns to promote the business.

➤ training company staff to encourage the use of social media.

➤ developing strategies to increase engagement, likes and follows on social media platforms.