Zopsoft Technology is looking for experienced, passionate, and creative FACEBOOK & GOOGLE ADVERTISERS. As a Google Ads & Facebook Advertiser, you will be responsible for developing and implementing PAID ADVERTISING STRATEGY to target potential clients and generate genuine leads.

Responsibilities:

· Setting up and monitoring paid ad campaigns

· Work on Ad Platforms like Google Ads, Facebook Business Manager, and LinkedIn Ads

· Will do advanced Keyword Research and selection to generate better ROI

· Continuously monitor opportunities for new keywords and negative keywords

· Making changes to existing PPC campaigns and providing strategic guidance for improvement of bidding strategy, budget ideas, and performance metrics

· A/B testing with different ad creative and landing pages to improve CTR

· Prepare suggestions on an ongoing basis to continually enhance account performance, site performance, and ROI

· Generate leads and onboarding new clients.

· Keep himself updated with new and emerging technologies, trends, and opportunities for market share expansion for clients in their verticals.

· He must have a good understanding of Search Ads, Display Ads, Shopping Ads, Remarketing campaigns, and Landing Page Designs.

· He must have a good idea about Google Analytics and Goal conversion set-up for clients

· Analyzing website traffic stats for both reporting and preparing strategy.