As a Content Writer specialising in cosmetics, beauty, and makeup, you will play a key role in developing engaging and informative content that resonates with our target audience. Leveraging your passion for beauty and creativity, you will create compelling written content across various platforms to drive brand awareness, engagement, and loyalty. In addition, you will utilize your knowledge of basic SEO principles and social media management to optimize content for search engines and enhance our online presence.

Responsibilities:

• ● Research and develop captivating content ideas and topics related to cosmetics, beauty, and makeup.
• ● Write high-quality blog posts, articles, product descriptions, and social media captions that align with brand voice and messaging.
• ● Optimize content for search engines by incorporating relevant keywords, meta tags, and internal linking strategies.
• ● Manage and update content calendars to ensure timely delivery of content across multiple platforms.
• ● Collaborate with cross-functional teams, including Marketing, Creative, and Product Development, to align content strategies with business objectives.
• ● Stay up-to-date with industry trends, competitor activities, and emerging technologies to identify new opportunities for content creation and distribution.
• ● Monitor and analyze the performance of content using analytics tools to track key metrics and optimize content strategies accordingly.
• ● Engage with our online community through social media platforms, responding to comments, messages, and inquiries in a timely and professional manner.
• ● Support content distribution efforts by coordinating with influencers, partners, and affiliates to amplify brand reach and engagement.