Job Description

Key Deliverables:

• Create plan, strategy and execute integrated digital marketing campaigns for our brand and drive initiatives to generate awareness, engagement, consideration and generate enquiries.
• Works closely with the Digital head / Sales team to develop digital marketing strategy aligned to our marketing objectives by studying market insights, competition data and identifying future trends.
• Primary deliverable is Lead Generation.
• Develop, execute, monitor and optimize various Link Building Strategies and improve keyword search rankings on various search engines.
• Measure and report performance of overall digital marketing campaigns against goals (ROI and KPIs) - weekly, monthly, quarterly. 
• Regularly monitor, optimize, generate leads via various Paid Ads marketing using Google Ads, LinkedIn Ads, Bing Ads, etc..
• Build effective Guest Posting, Content Marketing, Influencer marketing, etc. strategies.
• Define, monitor, execute, optimize various Content Marketing plans.
• Plan, build, execute, monitor and optimize the brand presence on various social media channels like LinkedIn, Twitter, Facebook etc.
• Manage all our digital marketing channels.
• Collaborate with designers to create a great online experience.
• Expand our content library to include other formats including video, infographics, webinars, podcasts, calculators, and tools.
• Improve conversion rate from search results to website visitors.

Requirements

Who Should Apply?

• You have a minimum 8+ years of Digital Marketing experience in IT / Software Development Services industry for US and/or European market for a software company.
• You have completed Master's in Marketing, preferably MBA in Marketing.
• You have excellent written and verbal communication skills in English.
• You have extensive experience in lead generation for Software Development Services.
• You have a good understanding of various software development services and programming languages like Java, Dot Net, Mobile, Python, etc..
• You have extensive experience in understanding all the metrics and understanding various report parameters in Google Analytics, Google Search Console, etc.
• You have strong foundational SEO understanding: On page, Off page, blog strategy, keyword research, content creation, content optimization, etc.
• You have strong knowledge of various ranking factors and search engine algorithms.
• You have experience in building, monitoring, optimizing, etc. various Ad campaigns in Google Ads, LinkedIn Ads.
• You are willing to go extra-mile and hustle to achieve marketing goals.
• You have excellent attention-to-detail ability and presentation skills.
• You do not have any timing constraints.

Benefits

What is in for you?     

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At WeblineIndia, in addition to competitive salary, we also provide an extensive benefits package which includes,  

• 5-days working.  
• On-site international work opportunities.  
• Creative freedom to work.  
• Work-life balance.  
• Festive Holidays.  
• Paid Leaves.  
• Monetary incentives. 
• Referral benefits 
• Various Awards & Recognition programs 
• Sponsored learning & certification programs 
• Fun events 
• And so much more...