Job Description:

We are seeking a talented and experienced Google AdWords Specialist to join our team. As a Google AdWords Specialist, you will be responsible for managing and optimizing our clients' pay-per-click (PPC) advertising campaigns on the Google Ads platform. You will work closely with clients to understand their business objectives, develop targeted campaigns, and maximize ROI.

Responsibilities:

Develop and implement PPC strategies to drive qualified traffic and conversions for clients.

Conduct keyword research and analysis to identify relevant search terms and opportunities.

Create and optimize Google AdWords campaigns, ad groups, and ad copy to improve performance and achieve campaign goals.

Monitor campaign performance, analyze data, and provide insights and recommendations for optimization.

Conduct A/B testing and experiments to improve ad performance and conversion rates.

Stay up-to-date with industry trends, best practices, and Google AdWords updates.

Communicate regularly with clients to provide updates on campaign performance, discuss strategy adjustments, and address any concerns or questions.

Qualifications:

Bachelor's degree in Marketing, Advertising, Business, or a related field.

2+ years of experience managing Google AdWords campaigns for multiple clients or brands.

Google Ads certification is preferred.

Strong analytical skills and proficiency in Google Analytics or similar web analytics tools.

Excellent understanding of PPC best practices, bid management, and campaign optimization techniques.

Ability to interpret data, draw actionable insights, and make data-driven decisions.

Effective communication skills and ability to collaborate with clients and internal teams.

Detail-oriented with a focus on delivering high-quality work and results.

Experience with other PPC platforms such as Bing Ads or social media advertising is a plus.

Benefits:

Competitive salary and performance-based bonuses.

Opportunity for career growth and advancement within the company.