Customer-facing teams at thousands of businesses around the world rely on Vtiger CRM to keep people at the heart of their operations.

With Vtiger CRM, marketing teams create digital campaigns, write blogs, and develop product-related content to create an impact. Sales teams view and respond to the needs of every lead in their sales funnel. And customer service teams track and resolve customer issues drawing on a complete history of the customer's relationship with the business to ensure a swift and delightful interaction. In this customer-first world, businesses have a strong need for our software to help their teams thrive.

We are looking for a content writer and marketer to join our marketing team and enrich our websites with new blog posts, guides, and marketing copies. If you are passionate about helping people solve problems and enjoy building communities around interesting topics, then you are the person we are looking for.

Your responsibilities will include:

• Researching industry-related topics and generating ideas and topics.
• Researching our customer’s interests, pain points, and their demographic for crafting relevant content.
• Developing and managing a content marketing strategy that supports organizational goals across all product lines and customer avatars, from the top to the bottom of the marketing and sales funnel including.
• Creating content that is engaging and proofreading articles before publication.
• Visualizing conceptual images to be used in a variety of digital assets and collaborating with graphic designers for their creation.
• Identifying successful content and mapping out new ways to repurpose (i.e. a blog post into a YouTube video) to amplify the organization’s message.
• Ability to market content that has been produced and monitoring engagement of content across different channels and making necessary improvements to the delivery strategy.
• Maintaining a deadline-driven editorial calendar that coordinates time-sensitive articles with general-interest stories.
• Recommending and executing testing strategies to improve conversion rates on content pages.

If you are familiar with producing online content and have an eye for detail, we would like to meet you. Feel free to share samples of your work, portfolio of your published articles, or email list built around a written content along with your application.

Ultimately, you will be delivering quality writing pieces that appeal to our audiences, attract customers, and boost brand awareness.

Experience:

• work: 1 year (Preferred)
• total work: 3 years (Preferred)Customer-facing teams at thousands of businesses around the world rely on Vtiger CRM to keep people at the heart of their operations.