Position VStar brand in the mid-premium/premium category at all major retail outlets in Kerala by promoting the identified Focus styles of women’s products. He/she will be responsible for growing the market share of mid-premium/premium products in the identified outlets working closely with the Sales and Marketing teams.

Responsibilities

• Placement of Focus and New styles in all the key retail outlets (KRO’s) and the identified major outlets in allocated area of Kerala.
• Ensure effective display of Focus and New styles in the allotted shelf space in KRO’s and other major outlets.
• Appoint, train and manage the KRO Promoters to increase the brand share at KRO’s
• Delivering effective product pitch of the Focus styles to the KRO’s and assisting the Sales team in product pitch of Focus styles in non KRO’s as required.
• Proactively co-ordinate with the Brand team to ensure innovative branding at KRO’s.
• Analyze latest marketing trends and tracking competitor activities to identify business opportunities in these outlets.
• Achieve placement and turnover targets of Focus and New styles at KRO’s and identified major outlets.
• Co-ordinate with Distributors and KRO’s to monitor stock levels of focused products.
• Work closely with Marketing to understand the product pitch of New Products.
• Arrange pitch meetings in certain KRO’s as required, where marketing presence will help the Brand to penetrate.

Qualifications

• Prior experience in working for mid-premium/premium brand will be preferred.
• Exceptional ability to communicate effectively.
• Negotiating skills with Win-Win mentality.
• Basic Knowledge in visual merchandising
• Presentation skills
• Graduate with a degree in Management preferred
• Field experience of >5 years in a relevant industry.