We are seeking a talented PPC Specialist to join our dynamic marketing team. In this role, you will be responsible for managing all pay-per-click advertising campaigns. Your main duties will include:

1. Keyword Research: Conducting keyword research to identify potential keywords and search terms that are relevant to our business and target audience.

2. Campaign Management: Creating, optimizing, and managing PPC campaigns across various platforms such as Google Ads, Bing Ads, and social media advertising (Facebook, LinkedIn, etc.).

3. Ad Copy Creation: Writing compelling ad copy that drives clicks and conversions.

4. Budget Management: Monitoring budgets and adjusting bids to ensure maximum ROI.

5. Performance Analysis: Analysing campaign performance and providing recommendations for optimizations.

6. A/B Testing: Conducting A/B tests to continuously improve campaign performance.

7. Stay Updated: Staying current with PPC trends, best practices, and technologies.

Requirements:

1. Proven experience as a PPC Specialist or PPC Manager, managing PPC campaigns across various platforms.

2. Expertise in Google Ads and Bing Ads is required; experience with social media advertising platforms (Facebook Ads Manager, LinkedIn Ads) is a plus.

3. Strong analytical skills and experience with data analysis and reporting.

4. Excellent understanding of keyword research and optimization techniques.

5. Ability to manage multiple projects and work within deadlines.

6. Google Ads certification is preferred.

7. Bachelor’s degree in Marketing, Advertising, or a related field.