Company Overview

Vinperk Solutions is a leading staffing and recruitment services company specializing in the IT and non-IT industries in the Indian market. We provide top-notch talent acquisition solutions to our clients. Headquartered in Hyderabad, we are committed to delivering exceptional services to our esteemed clients.

Job Overview

We are looking for a skilled BTL Marketing expert - Lead Generation (Offline Marketing) for a Program Manager role to join our Client, an Edtech Company. As the Program Manager, you will be responsible for planning and executing offline marketing strategies to enhance our brand visibility and drive customer engagement. This is a mid-level position requiring 4 to 6 years of experience in offline marketing.

Work Location: Gachibowli, Hyderabad

Salary Budget: 15 Lakhs - 28 Lakhs per annum

Age: 25 - 36 max

Anywhere from India who is ready to relocate to Hyderabad can apply

Qualifications and Skills

Strong preference for candidates from NIT / IIT / IIM

• Proven experience of 2 to 6 years in offline marketing
• Strong understanding of lead generation techniques and strategies
• Expertise in planning, budgeting, and forecasting for offline marketing campaigns
• Experience in managing offline affiliate programs
• Demonstrated ability to forge partnerships with schools and colleges for marketing initiatives
• Ability to manage multiple projects and meet deadlines
• Knowledge of the education sector is a plus
• Experience in organizing and executing event

Roles and Responsibilities

• Develop and implement effective BTL (Below-The-Line) marketing strategies to generate leads and drive customer acquisition
• Plan, execute, and manage offline marketing campaigns, events, and activities to enhance brand visibility
• Identify and evaluate potential offline marketing channels, partnerships, and opportunities
• Offline affiliate programs to expand brand reach and drive customer engagement. Establish and maintain partnerships with schools and colleges for targeted marketing initiatives. Organize scholarship tests and conduct seminars, inter-college coding competitions and generate leads.

Running offline affiliate programs with shopkeepers, college professors other audiences. conduct various events and generate leads

• Conducting door-to-door marketing activities
• Setting up stalls to interact with the target audience and generate leads.
• Collaborate with cross-functional teams to ensure alignment and maximize marketing impact
• Manage the end-to-end process of offline marketing campaigns, including planning, budgeting, forecasting, and reporting
• Analyze campaign performance and optimize strategies to achieve desired results
• Stay updated with industry trends and best practices in offline marketing
• Conduct market research to identify customer preferences and insights
• Monitor and report on competitor activities and market trends
• Ensure compliance with branding guidelines and company standards

Note: Experience in performance marketing channels, where Instagram, Facebook, or other digital assets are used to generate leads, will not be considered.

For more details, contact Mr. Kiran Kumar at 9000247579, Submit your resume to hr@vinperk.in