Company Overview

Vilvah is a dynamic and rapidly growing Direct-to-Consumer Ecommerce brand that specializes in offering sustainable, safe and natural skincare and hair care products. With a commitment to sustainability, ethical sourcing, and customer satisfaction, Vilvah has quickly become a prominent player in the beauty and wellness industry

Job Overview

We are seeking a highly skilled and data-driven Google Ads Specialist to join our team. The ideal candidate will have a deep understanding of Google Ads platform, including Search, Display, Video, and Shopping campaigns. You will be responsible for developing and executing effective advertising strategies to drive lead generation, website traffic, and sales for our clients.

Roles and Responsibilities

• Develop and manage Google Ads campaigns across various channels, including Search, Display, Video, and Shopping.
• Conduct in-depth keyword research and competitor analysis to optimize ad performance.
• Create compelling ad copy and landing pages to enhance conversion rates.
• Set up and optimize conversion tracking to measure campaign effectiveness.
• Analyze campaign performance data to identify trends, opportunities, and areas for improvement.
• Make data-driven recommendations for campaign optimization and budget allocation.
• Stay up-to-date with Google Ads platform updates and industry best practices.
• Collaborate with the marketing team to develop integrated advertising campaigns.
• Provide regular reports on campaign performance and ROI.

Qualifications and Skills

• 4 - 6 years of hands-on experience with proven track record of successful PPC campaign, Google Ads management and optimization
• In-depth understanding of SEM and digital marketing concepts, Google Analytics and other analytics tools.
• Experience with e-commerce platforms and shopping campaigns.
• Excellent analytical, organizational, and communication skills.
• Knowledge of other digital marketing channels (SEO, social media, email marketing).
• Ability to work independently and collaboratively in a fast-paced environment.
• Capable of managing advertising budgets effectively to maximize campaign performance.
• Google Ads certification is a plus.