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Associate Product Manager

Coimbatore
Full-Time
Junior: 1 to 3 years
Posted on Sep 16 2025

Not Accepting Applications

About the Job

Skills

Product Management
NPD (New Product Development)
Quick decision making
Market Research
Effective Communication
Cross-team Collaboration

About Us:


Vilvah is a dynamic and rapidly growing Direct-to-Consumer Ecommerce brand that specializes in offering sustainable, safe and natural skincare and hair care products. With a commitment to sustainability, ethical sourcing, and customer satisfaction, Vilvah has quickly become a prominent player in the beauty and wellness industry.


Job Overview


We’re looking for a dynamic Associate Product Manager with 1–3 years of experience preferably in beauty, skincare, or personal care industries to support the development, launch, and lifecycle management of our personal care product portfolio. In this role, you will play a key part in spotting market trends, analysing consumer needs, and identifying product opportunities—then helping transform those insights into successful product launches. Working closely with R&D, marketing, regulatory, and manufacturing teams, you’ll contribute to driving innovation while ensuring every product reflects our brand values, quality benchmarks, and business goals.


Roles


  • Manage and grow assigned product lines.
  • Research and analyse trends, competitor activity, and evolving consumer behaviour in the beauty and personal care market.
  • Contribute to new product development (NPD) by coordinating with R&D and marketing.
  • Ensure product claims, ingredients, and labelling comply with industry standards and regulations.
  • Track product performance and recommend improvements or discontinuation when needed.


Responsibilities


1. Product Strategy & Planning


  • Maintain product roadmaps aligned with brand and business goals.
  • Identify white space opportunities in formulations, categories, or packaging.
  • Track emerging market trends (sustainability, clean beauty, natural ingredients).


2. New Product Development (NPD)


  • Collaborate with R&D on developing innovative and effective formulations.
  • Work with packaging and design teams to deliver functional and sustainable packaging solutions.


3. Marketing & Go-to-Market Execution


  • Partner with marketing to define positioning, pricing, and launch campaigns.
  • Provide sales and marketing teams with product knowledge and training.
  • Monitor product performance post-launch and refine strategies as needed.


Requirements


  • Bachelor’s or Master’s degree in Business, Marketing, or a related field.
  • 1–3 years of product management experience in a marketing agency, startup, or new-age company.
  • Strongly preferred: Background in beauty, skincare, or personal care industries.


Skills


  • Strong grasp of consumer trends and product innovation.
  • Excellent communication and presentation abilities.
  • Proactive team player with strong decision-making skills.
  • Skilled in project management and cross-functional collaboration.
  • Analytical mindset with proficiency in Excel and PowerPoint.


Why Join Us?


At Vilvah, you’re not just an employee you’re a valued part of a dynamic, inclusive, and forward-thinking community. Whether you're looking for professional growth, work-life integration, or meaningful relationships at work, we provide an environment where you can thrive, innovate, and make an impact.


Let’s build the future together.

About the company

Vilvah is a fast-growing D2C skincare and haircare brand based in Coimbatore, creating high-performance, natural products using ethically sourced, farm-fresh ingredients. Committed to clean beauty, sustainability, and cruelty-free practices, our formulations are free from harmful chemicals and synthetics. Powered by solar energy and packaged with eco-conscious materials, Vilvah blends science and ...Show More

Industry

Beauty & Skincare Product...

Company Size

51-200 Employees

Headquarter

coimbatore

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