Company Overview

Vidhyashala is a forward-thinking edtech platform specializing in training and internship programs in collaboration with esteemed institutions like E-CELL IIT Hyderabad and over 50 multinational corporations. Based in Haldwani, Uttarakhand, and operating in the education industry, Vidhyashala offers innovative learning solutions, making professional development accessible across diverse geographies through its extensive online platform.

Job Overview

We are seeking a motivated fresher to join our dynamic team as a Marketing Intern. This remote, internship, and freelance position is based in Noida and offers an excellent opportunity to gain hands-on experience in the digital marketing landscape. The ideal candidate will possess between 0 to 1 year of work experience and will be eager to apply their knowledge in a practical setting.

Qualifications and Skills

• Proficiency in Google Analytics, essential for assessing and interpreting digital data to enhance marketing strategies (Mandatory skill).
• Demonstrated experience in content marketing, focusing on creating and distributing valuable content to attract and retain a target audience (Mandatory skill).
• Strong understanding of social media strategy, crucial for enhancing brand visibility and engagement across platforms (Mandatory skill).
• Familiarity with SEO optimization to improve the search engine rankings of web content and increase organic traffic.
• Experience in email marketing automation to effectively manage and nurture customer relationships through automated campaigns.
• Knowledge of paid advertising (PPC) to drive targeted traffic and conversions through paid media initiatives.
• Ability to conduct A/B testing to evaluate and compare marketing strategies for optimized performance.
• Expertise in data-driven decision making to utilize analytics in forming marketing plans and measuring success.

Roles and Responsibilities

• Assist in developing and executing social media campaigns that align with marketing goals and increase brand awareness.
• Create engaging content for multiple platforms, including blogs, social media, and newsletters, to captivate and grow the audience.
• Monitor and analyze web traffic metrics and provide actionable insights to improve content performance and reach.
• Support in planning and implementing SEO strategies to enhance online visibility and search rankings.
• Participate in the creation and optimization of email marketing campaigns for better audience engagement and conversion rates.
• Assist in managing and evaluating PPC campaigns to ensure effective and budget-friendly advertising.
• Contribute to regular reporting and analysis activities, utilizing A/B testing results to refine marketing approaches.
• Engage in continuous learning and keep up with the latest marketing trends and technologies to apply best practices.