Responsibilities:

• Good knowledge of Salesforce Marketing Cloud Engagement components (Email Studio, Mobile Connect, Journey Builder, Advertising Studio etc) and Marketing Cloud tools (Marketing Cloud Intelligence, Marketing Cloud Personalization, Data Cloud).
• Designs end-to-end marketing automation solutions that address complex business requirements.
• Experienced in enablement of out-of-the-box and custom channels (development of Journey Builder custom activities) and development of complex omni channel campaigns.
• Strong understanding of key integration patterns and best practices around them including native connectors, FTP, REST/SOAP API, SSJS (including WSProxy).
• Expertise in guiding clients on the adoption of best practices in marketing automation, including customer journeys, complex omni channel campaigns, and data-driven decision-making.
• Experience in customization of Salesforce Marketing Cloud (SFMC) solutions with REST API, AmpScript, and SQL development, including email and Cloudpage template development
• Buildout of initial engagement campaigns, including email templates, Cloud Pages, Automation Studio, Journey Builder development and Interaction Studio content insertions
• Support Technical Architect in design and documentation development
• Support data engineering and system integration work streams
• Preparation of Demonstration, orchestrating Proof of Concepts.
• Acts as a subject matter expert(SME) for salesforce marketing cloud.
• Proactive problem solving skills and ability to suggest trade off on solutions between OOTB and custom code

            Skills and Experience:

• Work experience - 5+ years.
• Deep, hands-on technical understanding of SFMC's data extension architecture, and integration and automation capabilities
• Hands-on development experience with AMP script, HTML, CSS, and preferably JavaScript
• Understanding of web / front-end development languages and principals
• Ability to engage in technical discussions with clients
• Excellent problem-solving skills in articulation of complex problems and solutions in a simple, visual and impactful manner
• Experience with different system integration
• Certifications:
• Salesforce Administrator
• Salesforce Marketing Cloud Administrator
• Marketing Cloud Developer
• Salesforce Marketing Cloud Email Specialist
• Salesforce Marketing Cloud Consultant
• (Optional: Pardot Consultant Salesforce Platform Developer I.)