Position Overview:

We are seeking a highly skilled and motivated Senior PPC Executive to join our marketing team. The Senior PPC Executive will be responsible for managing and optimizing our Pay-Per-Click (PPC) campaigns across various platforms. The ideal candidate should possess a deep understanding of digital advertising, a proven track record of driving successful PPC campaigns, and the ability to analyze data to optimize campaign performance.

Responsibilities:

1. PPC Campaign Management:

  - Develop, implement, and manage effective PPC strategies across platforms such as Google Ads, Bing Ads, and social media.

  - Monitor and optimize campaigns to ensure they meet performance goals, including click-through rates (CTR), conversion rates, and return on ad spend (ROAS).

  - Conduct keyword research, ad copywriting, and A/B testing to enhance campaign effectiveness.

2. Budget Management:

  - Set, manage, and allocate budgets for PPC campaigns based on performance goals and marketing objectives.

  - Monitor campaign spend and adjust bids to maximize ROI and maintain budget efficiency.

3. Keyword Analysis and Selection:

  - Perform thorough keyword research to identify relevant and high-performing keywords.

  - Regularly analyze and refine keyword lists to align with campaign objectives and user intent.

4. Ad Creation and Testing:

  - Create compelling and relevant ad copy that resonates with target audiences.

  - Conduct A/B testing of ad variations to optimize click-through and conversion rates.

5. Performance Analysis and Reporting:

  - Monitor campaign performance using analytics tools, providing regular reports on key metrics and insights.

  - Identify trends and opportunities for improvement, making data-driven recommendations.

6. Competitor Analysis:

  - Stay updated on industry trends and competitive landscape to adjust strategies accordingly.

  - Analyze competitor PPC campaigns and derive insights to enhance our campaigns.

7. Collaboration and Communication:

  - Coordinate with other marketing team members to align PPC efforts with broader marketing initiatives.

  - Work closely with graphic designers and content creators to ensure ad creatives are engaging and effective.

Qualifications:

- Proven experience in managing PPC campaigns, preferably in an agency or e-commerce environment.

- In-depth knowledge of Google Ads, Bing Ads, and other PPC platforms.

- Proficiency in analytics tools such as Google Analytics and Google Ads/Ads Editor.

- Strong analytical skills with the ability to interpret data and make data-driven decisions.

- Creative mindset with the ability to write compelling ad copy.

- Detail-oriented with strong organizational and time management skills.

- Excellent communication and collaboration skills.

- Certification in Google Ads or other relevant PPC certifications is a plus.