Qualifications and Skills

• Minimum of 1 to 3 years of experience in digital marketing, demonstrating growth in responsibilities and impact.
• Expertise in social media marketing with the ability to engage audiences across multiple platforms (Mandatory skill).
• Proficient in developing and executing digital strategies to meet business goals and objectives (Mandatory skill).
• Strong SEO skills to enhance the company's online visibility and search rankings.
• Experience in content marketing, capable of creating compelling content to engage target audiences.
• Adept at email marketing campaigns that effectively reach and convert potential customers.
• Knowledgeable in PPC advertising with a focus on maximizing ROI through detailed campaign management.
• Analytical mindset capable of interpreting data to make informed marketing decisions and improve future strategies.
• Proficient copywriting skills to craft persuasive and impactful marketing messages that resonate with audiences.

Roles and Responsibilities

• Develop and implement comprehensive digital marketing strategies aligned with company goals.
• Manage and optimize online presence through effective SEO and content marketing efforts.
• Create, schedule, and publish engaging content across various social media platforms.
• Monitor and analyze digital marketing performance using analytics tools, providing insights and recommendations.
• Execute email marketing campaigns from concept to execution, measuring their success rates.
• Oversee PPC campaigns, ensuring maximum effectiveness and return on investment through detailed analysis.
• Collaborate with cross-functional teams to ensure cohesive brand messaging across all digital channels.
• Continuously explore and recommend new ways to enhance digital marketing effectiveness and audience engagement.