Responsibilities: ● Create creative strategy/new content for clients. Work closely with design, content team to build and audit marketing toolkits ● Collaborating with team members – writers, content creators/designers and account managers– to consistently deliver high performance work ● A content strategist needs to develop explicit and engaging content consistently ● Should also analyse content marketing data to trends and anticipate brand needs ● Should also perform various content audits to understand how existing content is performing ● Content strategist must also keep an eye on what is happening in and around the industry to develop the most mind-boggling and unique ideas for brands.