Key Responsibilities:

1. Develop Marketing Strategies: Collaborate with the marketing team to develop comprehensive marketing strategies aligned with company objectives and target audience.
2. Digital Marketing: Utilize various digital marketing channels including social media, email marketing, content marketing, and SEO to enhance brand visibility and generate leads.
3. Content Creation: Create engaging and compelling content for marketing campaigns, advertisements, website, and social media platforms to attract and retain customers.
4. Campaign Management: Plan and execute marketing campaigns from ideation to implementation, monitoring performance and optimizing strategies for maximum results.
5. Market Research: Conduct market research and competitor analysis to identify market trends, customer preferences, and opportunities for growth.
6. Partnerships and Collaborations: Establish and maintain strategic partnerships with travel agencies, influencers, and other relevant stakeholders to expand reach and drive sales.
7. Customer Relationship Management: Build and maintain strong relationships with existing and potential customers through effective communication and engagement strategies.
8. Analytics and Reporting: Analyze marketing data and metrics to evaluate the effectiveness of campaigns, identify areas for improvement, and make data-driven decisions.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field.
• Proven experience in marketing, preferably in the tours and travels industry.
• Strong understanding of digital marketing techniques and platforms.
• Excellent communication, interpersonal, and negotiation skills.
• Creative thinking and problem-solving abilities.
• Ability to work effectively both independently and as part of a team.
• Proficiency in MS Office and marketing software/tools.
• Passion for travel and a keen interest in exploring new destinations.