Job description for PPC

PPC specialist is an entry-level digital marketing role that focuses on the marketing

channel known as pay-per-click advertising, or PPC. PPC specialists use their

expertise to design, build, and execute on digital advertising campaigns that meet

organizational goals and objectives. PPC specialists are experts in internet advertising, responsible for planning and

optimizing the effectiveness of online advertising campaigns. Pay-per-click (PPC) is

the term used to refer to paid advertising on the internet, usually through Google

Ads, Bing Ads, Amazon & Flipkart. You will have responsibility for auditing, setting up, managing and optimizing our

clients' PPC campaigns, liaising with clients, as well as reporting, sales and

performance analysis. In this role, you should be well-versed in principles of search

engine marketing (SEM) including search engine optimization (SEO.) You should also

be analytical and good with numbers. Responsibilities

Participate in forming effective paid search strategies

Launch and optimize various PPC campaigns

Oversee accounts on search platforms (e.g. Google Ads, Bing Ads, Amazon &

Flipkart)

Be involved in keyword selection and audience targeting

Monitor budget and adjust bids to gain better ROI

Track KPIs to assess performance and pinpoint issues

Produce reports for management (e.g. dashboards)

Write attractive and concise ad copies

Experience in data analysis and reporting

Knowledge of SEO and digital marketing concepts

Suggest and develop new campaigns across multiple channels

Maintain partnerships with PPC ad platforms and vendors

Find ways to reduce risk of click fraud

Keep abreast of PPC and SEM trends

Efficient clients budget management for marketing

Requirements

Proven experience as a PPC Manager or Digital Marketing Specialist

Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred

Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)

Understanding of HTML and XML is a plus

Proficient in MS Office (particularly Excel)

Excellent communication skills

Analytical & Logical thinking

BSc/BA/BBA/MBA in Marketing, Digital Media or a related field, BTech, BE or

AdWords certification is a plus