Job Title: Digital Marketing Executive

Salary: ₹22,000 - ₹23,000 per month

Location: Remote (Gurgaon-based company)

Company: Unified Mentor

About Unified Mentor:

Unified Mentor is an innovative edtech platform offering a range of professional courses in Data Science, Machine Learning, Web Development, and more. We aim to bridge the gap between education and industry by providing high-quality training and mentorship from industry experts. Join us and be part of a growing team that's making a difference in the world of education!

Job Overview:

We are looking for a talented and motivated Digital Marketing Executive to join our team. As a Digital Marketing Executive, you will play a key role in executing and optimizing our digital marketing efforts, focusing on SEO, SEM, and Social Media Marketing (SMM) to drive traffic, engagement, and lead generation.

Key Responsibilities:

• SEO (Search Engine Optimization):
• Conduct keyword research and implement on-page/off-page SEO strategies to enhance search engine rankings.
• Track and analyze website traffic and performance using tools like Google Analytics, and adjust strategies accordingly.
• SEM (Search Engine Marketing):
• Plan, manage, and optimize paid advertising campaigns on platforms like Google Ads to meet lead generation targets.
• Analyze campaign performance and ensure a positive ROI for all SEM initiatives.
• SMM (Social Media Marketing):
• Create and manage social media campaigns across platforms such as LinkedIn, Instagram, and Facebook.
• Develop engaging content to boost brand awareness and audience interaction.
• Track and report on social media performance, making recommendations for improvement.

Qualifications & Skills:

• 1-2 years of experience in digital marketing, with a focus on SEO, SEM, and SMM.
• Proficiency in Google Analytics, Google Ads, and social media marketing tools.
• Excellent communication skills and attention to detail.
• Strong analytical mindset to track and optimize campaign performance.

How to Apply:

Interested candidates can send their CVs to hr@unifiedmentor.com. If you're ready to help shape the future of education with your digital marketing expertise, we'd love to hear from you!