Key Responsibilities:

• Strategy Development: Create and execute a comprehensive SEO strategy to increase organic search traffic and improve search rankings.
• Keyword Research: Conduct thorough keyword research to identify new opportunities for content development and optimization.
• On-Page Optimization: Optimize website content, meta tags, headers, and images to improve overall website performance and user experience.
• Technical SEO: Analyze and improve the technical aspects of the website, including site speed, mobile-friendliness, indexing, and structured data.
• Content Collaboration: Work with content creators to develop high-quality, SEO-friendly content that meets user intent and drives organic traffic.
• Link Building: Develop and execute link-building strategies to improve domain authority and search rankings.
• Analytics & Reporting: Monitor, analyze, and report on SEO performance using tools like Google Analytics, Google Search Console, and other SEO software.
• Stay Updated: Keep up-to-date with the latest industry trends, algorithm changes, and best practices in SEO and digital marketing.
• Team Leadership: Mentor and guide junior SEO team members, fostering a culture of learning and collaboration.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5 years of experience in SEO, with a proven track record of improving search rankings and driving organic traffic.
• Strong understanding of search engine algorithms and ranking factors.
• Proficiency in SEO tools (e.g., SEMrush) and web analytics platforms (e.g., Google Analytics, Google Search Console).
• Excellent analytical skills, with the ability to interpret data and generate actionable insights.
• Familiarity with Content management systems (CMS) such as WordPress.
• Strong written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Preferred Skills:

• Experience with PPC and other digital marketing channels.
• Knowledge of social media marketing and its impact on SEO.
• Familiarity with local SEO strategies and tools.
• Experience with multiple client handling.