Job description

Job Summary:

The SEO Executive is responsible for managing all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building, and keyword strategy to increase rankings on all major search networks.

Key Responsibilities:

• Keyword Research & Strategy:
• Perform keyword research to optimize existing content and uncover new opportunities.
• Develop and implement a comprehensive keyword strategy based on search volume, competition, and business goals.
• On-Page SEO:
• Optimize copy and landing pages for search engine optimization.
• Perform ongoing keyword discovery, expansion, and optimization.
• Ensure all page elements are optimized (meta tags, headings, images, URLs).
• Off-Page SEO & Link Building:
• Execute link-building strategies.
• Identify opportunities for obtaining quality backlinks.
• Monitor and analyze competitors’ backlink profiles.
• Content Strategy:
• Collaborate with the content team to create high-quality, SEO-optimized content.
• Suggest improvements in content to align with SEO best practices.
• Technical SEO:
• Perform technical audits on the website to ensure SEO best practices are being followed.
• Work with web developers to implement necessary technical SEO fixes (improving page load speeds, mobile-friendliness, etc.).
• Analytics & Reporting:
• Monitor SEO performance using tools such as Google Analytics, Google Search Console, and other industry tools.
• Prepare and present SEO performance reports to stakeholders.
• Track and report on key metrics, including organic traffic, conversion rates, and rankings.
• Competitor Analysis:
• Keep updated with industry trends and algorithm changes to ensure top rankings.
• Analyze competitors’ SEO strategies and implement actionable improvements.
• SEO Tools:
• Proficiently use tools like SEMrush, Google Keyword Planner, and other SEO tools.

Requirements:

• Proven experience as an SEO Executive or similar role.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with website analytics tools (e.g., Google Analytics, SEMrush).
• Knowledge of ranking factors and search engine algorithms.

Educational Qualifications:

• Bachelor’s degree in Marketing, Computer Science, or related field.
• SEO certifications (e.g., Google Analytics, SEMrush, or other certifications) are a plus.

Job Type: Full-time

Pay: Up to ₹30,000.00 per month

Schedule:

• Day shift
• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• total work: 2 to 4 years (Preferred)
• SEO: 2 years (Preferred)

Work Location: In person