Key Responsibilities:

• Develop and execute digital marketing strategies: Design, implement, and manage digital marketing campaigns across various channels including social media, email marketing, and display advertising.
• Manage social media presence: Oversee content creation, posting, and interaction across all social media platforms to grow followers, engagement, and brand loyalty.
• Content strategy and management: Create and manage digital content across platforms (website, blogs, emails, social media) to engage the target audience and drive conversions.
• Analyze and optimize campaigns: Measure and report on campaign performance using analytics tools (e.g., Google Analytics, HubSpot, etc.) and optimize marketing efforts based on insights.
• Lead generation: Develop strategies to generate leads and increase conversion rates through targeted digital efforts.
• Stay updated on digital trends: Keep up-to-date with industry trends, new technologies, and best practices in digital marketing.

Qualifications:

• Education: Bachelor's degree in Marketing, Business, Digital arts, or a related field.
• Experience: 3-5 years of experience in digital marketing with a proven track record of managing successful campaigns.

• Skills:
• Strong understanding of digital marketing channels social media, email marketing, display advertising).
• Hands-on experience with tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools.
• Excellent communication, analytical, and project management skills.
• Strong creative thinking and problem-solving abilities.

Experience with budgeting and campaign analysis.