Company Overview

TRACKNOVATE MOBILE RESOURCE MANAGEMENT PRIVATE LIMITED is a company based in Vijay Nagar, Indore, Madhya Pradesh, India. Learn more at http://Tracknovate.com.

Job Overview

We are seeking a seasoned Digital Marketing Manager for our Indore office. This is a full-time, mid-level position requiring a minimum of 4 years and a maximum of 6 years of work experience in digital marketing. The ideal candidate will leverage their expertise to optimize our digital presence and drive business growth.

Qualifications and Skills

• Proven experience in digital marketing with a track record of successful campaigns.
• Excellent knowledge of SEO, including keyword research, link building, and on-page & Off-page optimization.
• Proficiency in SEM, including the creation and management of PPC campaigns.
• Strong capabilities in Social Media Marketing, with expertise in platforms like Facebook, Twitter, and LinkedIn.
• Experience in Email Marketing, including campaign creation, list management, and performance tracking.
• Solid understanding of Content Marketing strategies to create engaging and relevant content.
• Analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Experience with Digital Advertising platforms such as Google Ads and Facebook Ads Manager.

Roles and Responsibilities

• Develop and implement comprehensive digital marketing strategies to increase online visibility and drive traffic.
• Conduct keyword research and use SEO strategies to improve organic search rankings.
• Create and manage SEM campaigns, optimizing for maximum ROI.
• Plan and execute social media campaigns, engaging with the community and monitoring performance.
• Design and send email marketing campaigns to targeted audiences, analyzing performance metrics.
• Generate high-quality content tailored to our target audience and aligned with our marketing goals.
• Analyze website and campaign data to gather insights and adjust strategies accordingly.