Company Overview

Town And City Developers is a renowned real estate development company that aims to be a market leader in affordable housing. We are committed to fulfilling the dreams of millions of Indian families to own a dream home. Our parent company, the KG Group of Companies, is a premier industrial group in South India with a rich history dating back to 1932. With a strong foundation in textiles, healthcare, and education, the KG Group has now expanded into real estate and construction through Town And City Developers.

Job Overview

We are seeking a skilled and experienced Marketing Strategist to join our team at Town And City Developers. As a Marketing Strategist, you will be responsible for developing and implementing strategic marketing plans to promote our real estate projects. Your role will involve researching and analyzing market trends, identifying target audiences, developing marketing strategies, and monitoring campaign performance. This is a full-time position based in Coimbatore, Tamil Nadu, India, and the successful candidate will have more than 10 years of experience in marketing and brand management.

Qualifications and Skills

• Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.
• Proven experience as a Marketing Strategist or similar role, with a focus on real estate marketing.
• In-depth knowledge of brand management and strategic planning.
• Proficiency in digital marketing strategies and tools.
• Strong analytical skills and ability to interpret market research data.
• Excellent communication and interpersonal skills.
• Ability to work effectively in a fast-paced environment and meet tight deadlines.
• Exceptional problem-solving and decision-making abilities.
• Experience with outdoor advertising and other offline marketing channels is a plus.

Roles and Responsibilities

• Develop and implement comprehensive marketing strategies for promoting our real estate projects.
• Conduct market research to identify target audiences and their needs.
• Monitor market trends and competitors' activities to identify opportunities and optimize marketing campaigns.
• Collaborate with internal teams to create engaging and persuasive marketing materials.
• Manage and execute marketing campaigns across various channels, including digital marketing, outdoor advertising, and social media.
• Track and analyze campaign performance to ensure goals are met and make data-driven recommendations for improvement.
• Stay updated with industry trends and best practices to continuously enhance our marketing strategies.
• Build and maintain relationships with key stakeholders, including customers, vendors, and marketing agencies.
• Manage marketing budgets and allocate resources effectively.
• Provide regular reports and updates on marketing activities to management.