Digital Marketing Manager
Digital Marketing Manager677
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677
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About the Job
Skills
Job Title: Senior Digital Marketing Manager
Company: Togwe Private Limited
Location: Jaipur & Remote
Job Type: Full-time
Experience Required: 5+ Year
Salary: Depends on last drawn CTC or experience.
Togwe Private Limited is currently seeking a Senior Digital Marketing Manager.
Job Summary
We are seeking an experienced and results-driven Senior Manager of Digital Marketing to lead
and optimize our digital marketing initiatives. The ideal candidate will be responsible for
developing, implementing, and managing marketing campaigns that promote our brand,
products, and services. This role will oversee all digital channels, including SEO, PPC, social
media, email marketing, and content strategy, to drive customer acquisition, engagement, and
retention.
Key Responsibilities
1.Strategic Planning & Execution
■Develop and implement comprehensive digital marketing strategies that align
with business goals.
■Drive revenue growth and enhance brand visibility through integrated digital
campaigns.
■Set, monitor, and report on performance metrics, optimizing campaigns to
achieve desired results.
2.Channel Management
■Oversee the management of all digital marketing channels including website,
SEO, SEM, social media, email marketing, and affiliate marketing.
■Lead the content marketing strategy, ensuring content aligns with audience
needs and business objectives.
3.Team Leadership
■Manage, mentor, and motivate a team of digital marketing professionals.
■Foster collaboration across different teams, including creative, sales, and product
teams, to ensure cohesive campaign execution.
4.Budget Management
■Develop and manage the digital marketing budget, ensuring all campaigns are
cost-effective and efficient.
■Allocate and manage resources across digital marketing initiatives.
5.Performance Analysis & Optimization
■Analyze and evaluate end-to-end customer experience across multiple channels
and touchpoints.
■Utilize tools such as Google Analytics to assess performance metrics and adjust
strategies as needed.
■Conduct A/B testing to optimize landing pages, email campaigns, and ad
creatives.
6.Stakeholder Management
■Work closely with senior management to communicate marketing plans,
performance updates, and ROI.
■Coordinate with external vendors and partners to manage outsourced digital
marketing activities.
7.Market & Trend Analysis
■Stay up to date with the latest industry trends, technologies, and best practices in
digital marketing.
■Conduct competitive analysis and provide insights to differentiate our offerings.
Key Skills & Qualifications
●Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
●8+ years of experience in digital marketing, with at least 3 years in a managerial role.
●Proven track record of managing successful digital campaigns across multiple platforms.
●Strong expertise in SEO, SEM, PPC, social media, email marketing, and content
marketing.
●Hands-on experience with tools such as Google Analytics, SEMrush, HubSpot, or similar
platforms.
●Excellent leadership skills with a proven ability to manage and inspire a team.
●Strong analytical and problem-solving skills.
●Exceptional communication and presentation skills.
Preferred Experience
●Experience in a related industry [e.g., gaming, tech, or B2B/B2C sectors].
●Certification in Google Ads, Facebook Blueprint, or similar platforms.
Benefits:
●Competitive salary based on experience and skills.
●Opportunity to work with a dynamic and growing team.
●A flexible work environment with remote working options.
●Professional development and growth opportunities.
If you are a driven individual with a passion for sales and excellent communication skills, we
would love to hear from you!
To Apply:
Please send your resume and a cover letter detailing your relevant experience and why you are
a great fit for this role to career@togwe.com.
About the company
Industry
Software Development
Company Size
51-200 Employees
Headquarter
Jaipur