Company Overview

TMRW House Of Brands, an Aditya Birla Group venture, is building India's largest portfolio of disruptor brands in the fashion & lifestyle space. We partner with young entrepreneurs to scale digital-first brands and add value through our expertise, insights, technology, and e-commerce ecosystem.

Job Overview

We are looking for a talented and creative Social Media Copywriter to join our team. As a Social Media Copywriter, you will be responsible for creating engaging and compelling content for our social media platforms. This role requires a strong understanding of social media trends and the ability to write in a way that resonates with our target audience. If you have a passion for fashion, excellent writing skills, and a creative mindset, we would love to hear from you.

Qualifications and Skills

• 2 to 5 years of experience as a social media copywriter or similar role
• Excellent writing skills with a strong attention to detail
• Proficiency in social media platforms and their respective best practices
• Knowledge of fashion and lifestyle industry trends
• Ability to adapt writing style and tone for different target audiences
• Strong creative thinking and problem-solving skills
• Ability to work in a fast-paced, deadline-driven environment
• Experience with content management systems and social media scheduling tools is a plus

Roles and Responsibilities

• Create and manage the social media content calendar, ensuring a consistent and engaging brand presence across all platforms
• Write engaging and creative copy for social media posts, ads, and campaigns
• Collaborate with the marketing team to develop content strategies that align with our brand objectives
• Monitor and analyze social media metrics to identify trends and optimize content performance
• Stay up-to-date with industry trends, social media platforms, and best practices
• Brainstorm and contribute creative ideas to enhance our social media presence
• Work closely with designers, photographers, and videographers to create visually appealing content
• Adhere to brand guidelines and ensure consistent messaging across all social media channels