We are seeking a seasoned and visionary Lead Content Writer to join our creative team in the online

gaming industry. The ideal candidate will take charge of the content creation strategy, ensuring the

development of compelling and immersive narratives across various platforms, including websites,

blogs, social media, and in-game experiences.

Responsibilities:

● Write engaging, fact-based content around various aspects of sports/gaming betting and

gambling

● Keep a pulse on the latest gambling/gaming news and proactively produce relevant

content on the site

● Research topics to improve your knowledge, expand upon topics, and strengthen

originality of content

● Work directly in our CMS updating headlines, meta descriptions, internal linking and

more

● Optimise content for search by following SEO best practices and using tools to identify

keyword opportunities

● Ensure content is optimised to convert users and encourage clicks through to our partners

● Regular content audits of our key pages and provide specific recommendations on areas

of focus and opportunity

● Implement a content calendar and plan content for key sporting events throughout the

year

Requirements

● Native English speaker

● Experience in writing long-form, comprehensive content that engages readers and fulfils

search intent for target keywords

● Extensive knowledge of sports betting and gambling in the US in a must

● High attention to detail

● Proficiency in basic SEO practices is a plus

● Excellent communication and organizational skills

● Self-starter that can move fast and work independent