Job Title: Marketing Executive  (Laminate Industry)

Relevant Experience : 1-2 Years

Job Location: Bangalore , Chennai ,Mysuru

Job Overview:

We are seeking a dynamic and results-driven Marketing Executive to join our team in the laminated industry. The ideal candidate will be responsible for driving marketing initiatives, promoting our laminated products, and expanding our customer base. This role involves developing marketing strategies, handling customer inquiries, organizing campaigns, and managing branding efforts to strengthen our position in the market.

Key Responsibilities:

• Market Research & Analysis: Conduct market research to identify industry trends, customer preferences, and competitor activities. Use insights to guide marketing strategies and tactics in the laminated products sector.
• Product Promotion: Develop and implement marketing campaigns to promote laminated products, focusing on key segments such as interior design, construction, packaging, and more.
• Brand Management: Work on branding efforts to strengthen the company's presence in the laminated industry. Ensure consistency of branding across all marketing materials and platforms.
• Digital Marketing: Oversee the company’s digital presence (website, social media, email marketing) to engage potential customers and drive awareness for laminated product lines.
• Sales Support: Collaborate with the sales team to provide marketing collateral, product information, and other support to assist in converting leads into customers.
• Event Management: Plan, organize, and execute trade shows, exhibitions, and industry events to promote laminated products and strengthen relationships with key stakeholders.
• Lead Generation: Develop strategies to generate qualified leads through online and offline channels, ensuring a steady flow of prospects to the sales team.
• Advertising and Campaigns: Manage advertising campaigns in relevant media, including print, online, and industry-specific publications, to increase brand visibility and product demand.
• Content Creation: Create and manage content for marketing collateral, such as brochures, product catalogs, presentations, and case studies, tailored to the laminated industry.
• Customer Relationship Management: Build and maintain strong relationships with customers, distributors, and industry influencers to promote the company's offerings and maintain loyalty.
• Product Launches: Assist in the successful launch of new laminated products by developing marketing strategies, materials, and promotions tailored to the market.
• Reporting and Analytics: Track, analyze, and report on marketing performance metrics, including ROI, campaign effectiveness, and customer engagement to ensure the success of marketing initiatives.

Required Skills and Qualifications:

• Experience: 1-2 years of experience in marketing, preferably in the manufacturing, materials, or laminated products industry.
• Education: A bachelor’s degree in Marketing, Business, or a related field.
• Industry Knowledge: Familiarity with the laminated products sector and an understanding of market trends, customer needs, and the competitive landscape.
• Communication Skills: Strong written and verbal communication skills for creating effective marketing content, interacting with clients, and presenting ideas to internal teams.
• Digital Marketing: Proficiency in social media marketing, email campaigns, and digital advertising tools such as Google Ads, Facebook Ads, and SEO.
• Analytical Skills: Ability to analyze data and marketing performance metrics to optimize campaigns and strategies.
• Project Management: Strong organizational skills with the ability to manage multiple projects simultaneously, meeting deadlines and handling logistics efficiently.
• Creativity: Ability to think creatively and come up with innovative ways to market laminated products and engage customers.
• Teamwork: Ability to collaborate effectively with cross-functional teams, including sales, design, and production.

Desirable Skills:

• Technical Expertise: Knowledge of laminated materials and their applications in various industries (e.g., construction, packaging, furniture).
• Design Software: Familiarity with design tools like Adobe Creative Suite to help with creating marketing materials.
• Event Management: Experience in organizing industry-specific events, trade shows, and exhibitions.

How to Apply:

Interested candidates who meet the qualifications and experience mentioned above are encouraged to submit their updated resume with the subject line “Marketing Executive Application

Note: Only candidates who meet the job criteria will be considered for this role.

ABOUT COMPANY:-

Established in 2011, ThunderX Laminates is a leading manufacturer and trader of HPL Sheet – High-Pressure Laminate Sheets and more. Our products are known for their long working life, low maintenance, top performance, and competitive prices. Committed to quality, we focus on delivering the best to our clients. ThunderX Laminates are suitable for various applications, including furniture, home interiors, offices, hotels, malls, hospitals, educational institutions, and industrial establishments. Our products are also ideal for flooring systems and wall cladding solutions. With a dedicated team emphasizing teamwork, excellence, and continuous improvement, our interactions are transparent and respectful. Integrity, credibility, reliability, and consistency define everything we do. "We will not promise more than we can deliver—we will deliver more than we promise.