A Social Media Manager is responsible for overseeing a company's interactions with the public by implementing social media platforms' content strategies. Their duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns to build community online. Creating content, including text posts, video and images for use on social media. Promoting products, services and content over social media, in a way that is consistent with an organisation's brand and social media strategy. Scheduling social media posts using applications such as Hootsuite and Twee tDeck.