Role: Social Media Manager

Industry Type: Education

Department: Marketing & Communication

Employment Type: Full-Time, Permanent

Role Category: Digital Marketing

Job Responsibilities:

1. Strategic Planning:
2. Develop, implement, and manage social media strategies to align with organizational goals and brand objectives.
3. Content Creation & Publishing:
4. Create, curate, and publish engaging content (text, images, videos) across social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube.
5. Use tools like Photoshop, Illustrator, Premiere Pro, or equivalent for high-quality content creation.
6. Community Engagement:
7. Actively engage with followers and customers to build relationships, answer queries, and foster brand loyalty.
8. Resolve customer concerns raised on social media promptly and effectively.
9. Trend Monitoring & Adaptation:
10. Stay updated with the latest social media trends, tools, algorithms, and best practices.
11. Collaborate with influencers and strengthen relationships to maximize outreach.
12. Performance Analysis:
13. Monitor and analyze campaign data, web traffic metrics, and SEO performance using analytics tools.
14. Track social media performance and report key performance indicators (KPIs) to suggest improvement strategies.
15. Collaboration:
16. Work closely with marketing, design, and content teams to ensure brand consistency across all channels.

Skills Required:

1. Proficiency in managing social media platforms, including Instagram, Facebook, LinkedIn, YouTube, and Twitter.
2. Strong communication and interpersonal skills with the ability to persuade and convince.
3. Creative mindset and strong attention to detail for content creation.
4. Familiarity with social media analytics tools to measure campaign success.
5. Knowledge of graphic and video editing tools like Photoshop, Illustrator, and Premiere Pro.
6. Ability to adapt to evolving social media trends and develop innovative strategies.

Desired Personality Traits:

• Energetic, creative, and goal-oriented personality.
• Excellent problem-solving skills with a customer-centric approach.
• Strong organizational skills and ability to manage multiple projects simultaneously.

If you are passionate about social media marketing, have a creative mindset, and enjoy connecting with people, this role is for you!

Apply Now to join our team and help us elevate our brand’s presence in the digital world!