Responsibilities:

1. Strategy Development: Creating and implementing social media strategies aligned with the organization's goals and target audience.
2. Content Creation: Developing engaging content (posts, videos, graphics) that attracts and retains followers, and encourages interaction and sharing.
3. Community Management: Monitoring and responding to comments, messages, and mentions across social media channels in a timely and professional manner.
4. Campaign Management: Planning and executing paid social media campaigns (e.g., Facebook Ads, LinkedIn Ads) to achieve specific objectives such as lead generation or brand awareness.
5. Analytics and Reporting: Using social media analytics tools to track and analyze performance metrics (engagement, reach, conversions) and preparing reports to measure the effectiveness of campaigns.
6. Stay Updated: Keeping up-to-date with the latest trends, best practices, and algorithm changes in social media platforms.
7. Brand Management: Maintaining brand consistency across all social media channels and ensuring that all content aligns with brand guidelines and voice.
8. Collaboration: Working closely with marketing, PR, and other departments to integrate social media strategies with overall marketing campaigns.
9. Monitoring Competitors: Keeping an eye on competitors' social media activities and identifying opportunities or areas for improvement.

Skills:

1. Creativity: Ability to generate innovative ideas for engaging content that resonates with the target audience.
2. Copywriting: Strong writing skills to craft compelling and concise social media posts, ads, and captions.
3. Analytical Skills: Proficiency in using analytics tools (e.g., Facebook Insights, Google Analytics) to interpret data and make data-driven decisions.
4. Graphic Design: Basic knowledge of graphic design principles and tools (e.g., Canva, Adobe Creative Suite) to create visually appealing content.
5. Customer Service: Excellent communication skills and a customer-centric approach to effectively engage with followers and address their queries or concerns.
6. Adaptability: Ability to adapt to changes in algorithms, trends, and platform features to optimize social media strategies.
7. Project Management: Organizational skills to manage multiple social media accounts, campaigns, and deadlines effectively.
8. Paid Advertising: Experience in planning, executing, and optimizing paid social media campaigns to achieve specific business objectives.
9. SEO Knowledge: Basic understanding of SEO principles and how they apply to social media content for increased visibility and engagement.
10. Networking: Ability to build and maintain relationships with influencers, partners, and industry professionals to enhance brand visibility and reach.