Responsibilities:

1. Keyword Research: Conducting thorough keyword research to identify relevant, high-volume keywords that will drive organic traffic to the website.
2. On-Page Optimization: Optimizing website content, including meta tags, headers, images, and URLs, to align with targeted keywords and improve search engine rankings.
3. Technical SEO: Ensuring the website is technically sound and optimized for search engines, including aspects such as site speed, mobile-friendliness, crawlability, and indexing.
4. Content Strategy: Developing and executing a content strategy that aligns with SEO goals, including creating optimized landing pages, blog posts, and other types of content.
5. Link Building: Implementing effective link-building strategies to acquire high-quality backlinks from reputable websites, improving domain authority and search rankings.
6. SEO Audits: Performing regular SEO audits to identify issues, opportunities, and areas for improvement in website optimization and performance.
7. Competitor Analysis: Analyzing competitor websites and SEO strategies to identify strengths, weaknesses, and opportunities for improvement.
8. Monitoring and Reporting: Monitoring website performance using SEO tools (e.g., Google Analytics, Google Search Console) and preparing regular reports to track key metrics such as traffic, rankings, and conversions.
9. SEO Consulting: Providing strategic advice and recommendations to stakeholders, including developers, content creators, and marketing teams, to implement SEO best practices effectively.
10. Stay Updated: Keeping abreast of industry trends, algorithm updates, and best practices in SEO to continually optimize strategies and tactics.

Skills:

1. Technical Skills: Proficiency in SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc., to analyze data, track performance, and implement SEO strategies.
2. Analytical Thinking: Strong analytical skills to interpret data, identify trends, and make data-driven decisions to improve SEO performance.
3. Content Optimization: Understanding of content optimization strategies, including keyword placement, readability, and relevance to improve search engine rankings.
4. Link-Building Strategies: Knowledge of effective link-building techniques and strategies to acquire quality backlinks and enhance website authority.
5. Coding Skills (Preferred): Basic understanding of HTML, CSS, and JavaScript to implement technical SEO recommendations and work closely with developers.
6. Communication Skills: Effective communication skills to collaborate with team members, explain SEO concepts to non-technical stakeholders, and provide clear recommendations.
7. Project Management: Ability to manage multiple SEO projects, prioritize tasks, and meet deadlines effectively.
8. Problem-Solving Skills: Ability to troubleshoot and resolve SEO issues, such as website errors, penalties, or drops in rankings.
9. Creativity: Thinking creatively to develop innovative SEO strategies and solutions that drive sustainable growth in organic search traffic.
10. Adaptability: Flexibility to adapt to changes in search engine algorithms, industry trends, and client requirements to maintain and improve SEO performance.