Company Overview

Optimus Global is a premier technology services organization with a primary focus on IT services. We work with small and mid-sized businesses as well as Fortune 500 corporations globally. Our goal is to provide comprehensive technology solutions that improve our clients' profitability, competitiveness, and overall success.

Job Overview

We are seeking a highly skilled and experienced Facebook Ads Executive & Team Leader to join our team at Optimus Global. As a Facebook Ads Executive, you will be responsible for developing and implementing effective Facebook advertising strategies to drive brand awareness, lead generation, and customer acquisition. As a Team Leader, you will also be responsible for managing and leading a team of Facebook Ads Executives to ensure the successful execution of campaigns.

Qualifications and Skills

• 1 to 4 years of experience in Facebook advertising and digital marketing
• Proven track record of managing successful Facebook ad campaigns and achieving business goals
• Strong knowledge of Facebook Ads Manager, Power Editor, and other relevant ad platforms
• In-depth understanding of Facebook ad targeting options, audience segmentation, and campaign optimization techniques
• Proficient in analyzing campaign data and using analytics tools to generate actionable insights
• Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams
• Leadership abilities with the ability to motivate and inspire a team
• Ability to multitask, prioritize, and manage multiple projects simultaneously
• Attention to detail and strong problem-solving skills
• Bachelor's degree in marketing, advertising, or a related field

Roles and Responsibilities

• Develop and execute effective Facebook advertising strategies to achieve the company's marketing objectives
• Plan and optimize Facebook ad campaigns to maximize reach, engagement, and conversions
• Conduct thorough market research to identify target audiences, industry trends, and competitive landscape
• Create and manage Facebook ad campaigns, including ad copywriting, creative development, and budget allocation
• Monitor campaign performance, analyze key metrics, and make data-driven optimizations to improve ROI
• Collaborate with the creative team to design visually appealing and compelling ad creatives
• Work closely with the sales and marketing teams to align Facebook advertising campaigns with overall business objectives
• Stay up-to-date with industry best practices, emerging trends, and new advertising features on Facebook
• Lead and manage a team of Facebook Ads Executives, providing guidance, training, and performance evaluations
• Ensure the team meets or exceeds targets and KPIs, and continuously improve the team's performance