Job Description: Assistant Manager - Marketing

Location: The Machan LLP, Mumbai Head Office

Overview:

The Assistant Manager - Marketing will play a key role in developing and implementing strategic marketing initiatives to enhance brand presence, drive customer engagement, and achieve revenue targets. This role requires a blend of creativity, analytical thinking, and project management skills.

Key Responsibilities:

1. Strategic Marketing:

• Assist in developing and executing comprehensive marketing plans aligned with business objectives.
• Conduct market research to identify trends, customer preferences, and opportunities for growth.

1. Digital Marketing:

• Oversee social media platforms, content creation, and campaigns to enhance online presence.
• Manage SEO/SEM strategies and analyze performance metrics to optimize digital outreach.

1. Brand Management:

• Ensure consistent branding across all marketing channels and materials.
• Collaborate with design teams to create visually appealing and impactful marketing collateral.

1. Campaign Management:

• Plan, execute, and evaluate marketing campaigns for promotions, events, and product launches.
• Coordinate with sales teams to align marketing efforts with sales goals.

1. Analytics and Reporting:

• Track, analyze, and report on the effectiveness of marketing campaigns.
• Provide insights and recommendations for improvement based on data.

1. Partnerships and Collaboration:

• Build relationships with external vendors, agencies, and influencers to enhance campaign reach.
• Collaborate with internal teams for cross-functional marketing initiatives.

Requirements:

1. Education:

• Bachelor's degree in Marketing, Business Administration, or related field (Master’s preferred).

1. Experience:

• 3-5 years of experience in marketing, preferably in the hospitality or luxury segment.
• Proven track record in digital marketing, campaign management, and brand development.

1. Skills:

• Strong knowledge of marketing tools, CRM platforms, and analytics software.
• Excellent communication, creative thinking, and analytical skills.
• Proficiency in social media management, SEO, and email marketing.

1. Attributes:

• Ability to multitask and manage multiple projects simultaneously.
• Self-motivated, detail-oriented, and a team player.
• Passion for sustainability and eco-tourism (preferred).

What We Offer:

• Competitive salary and benefits package.
• Opportunities for career growth in a dynamic environment.
• The chance to contribute to a brand known for its eco-luxury ethos.

Application Process:

Interested candidates can send their resume and portfolio to Careers@themachan.com with the subject line "Application for Assistant Manager - Marketing."