Job Responsibilities:

1. Monitor, report, and analyze website analytics and PPC campaigns.

2. Execute tests, gather and interpret data, and identify trends to maximize ROI in paid search campaigns.

3. Manage campaign expenses, ensuring adherence to budgets, estimating monthly costs, and reconciling discrepancies.

4. Optimize ad copy and landing pages for search engine marketing.

5. Conduct ongoing keyword discovery, expansion, and optimization.

6. Research and implement SEO recommendations.

7. Analyze competitor advertising links and strategies.

8. Recommend changes to website architecture, content, linking, and other factors to enhance SEO positions for target keywords.

9. Perform keyword research to identify high-value keywords and optimize website content accordingly.

10. Support the SEO team in developing and executing strategies.

Job Requirements:

1. Strong analytical skills with the ability to interpret data and make data-driven decisions.

2. Excellent written and verbal communication skills.

3. Strong attention to detail and the ability to multitask in a fast-paced environment.

4. Experience with website optimization techniques, including on-page and off-page SEO.

5. Proficient in internet and off-page optimization strategies.

6. Knowledgeable in PPC and Google AdWords.