CRM Executive Job Description

Our growing company is searching for experienced candidates for the position of CRM executive. Thank you in advance for taking a look at the list of responsibilities and qualifications. We look forward to reviewing your resume.

Responsibilities for CRM executive

• Build and write copy for email marketing campaigns to our loyalty database
• Develop and maintain yearly Integrated Communication Plan in line with all marketing objectives
• Manage and maintain the UK loyalty programme website
• Oversee loyalty programme social media strategy
• Work with various agencies to produce in hotel collateral
• Track and analyse marketing campaign performance, providing regular internal reports
• Devise Acquisition, In-life and retention campaigns through collaboration with Brand, Creative, Proposition, Operations and Commercial teams
• Create Campaign Copy – Briefing in campaign copy requirements to studio team providing guidance on audience, campaign purpose, key messages and channel
• Create Campaign data – liaising with the Commercial and Marketing Teams to validate targeted data selections and deliver on time, to correct segments and against agreed objectives
• Execute Campaign – brief Email Design and Data teams to build the campaigns and ensure they are as automated as possible to correctly deploy according to lifecycle

Experience: 1-3years

Location: Hyderabad

CTC; Best in industry

Skills: Experience in using software tools like ZOHO, LMS