Profile: Post-performance Marketer

Key Responsibilities:

1. Campaign Management:

· Develop, implement, and manage Facebook ad campaigns.

· Monitor campaign performance and adjust strategies as needed to meet client goals.

· Ensure campaigns are delivered on time and within budget.

2. Audience Targeting:

· Utilize Facebook's audience targeting tools to reach the right demographics.

· Conduct audience research to identify and segment target markets.

· Create custom audiences and lookalike audiences to maximize ad effectiveness.

3. Ad Creation:

· Design and develop ad creatives including images, videos, and copy.

· Test different ad formats (carousel, video, collection, etc.) to determine the most effective approach.

· Collaborate with the design team to produce high-quality visual content.

4. Analytics and Reporting:

· Track and analyze campaign performance using Facebook Ads Manager and other analytics tools.

· Generate detailed reports on campaign metrics, KPIs, and ROI.

· Provide insights and recommendations for improving campaign performance.

5. Budget Management:

· Allocate and manage advertising budgets effectively.

· Optimize ad spend to achieve the best possible ROI.

6. Communication:

· Regularly communicate with Managing Directors to update them on campaign progress.

· Present reports and insights to Managing Directors, and address any concerns or questions.

· Collaborate with Managing Director to understand their business objectives and tailor campaigns accordingly.

Requirements

o 4 Years of Facebook Ads Experience

o Expertise in Facebook Ads Manager

o Comfortable with Ads Reporting & Analytics

o Understanding of Facebook’s Ad Policies

o Ability to Create & Manage Campaigns

o Experience with A/B Testing & Optimization

o Knowledge of Targeting & Custom Audiences

o Proficiency in Ad Copy & Creative Development

o Experience with Facebook Pixel Implementation

o Strong Communication & Collaboration Skills

Qualification:

Bachelors degree in Marketing, Advertising, or a related field is preferred.